- Ray has a talent for developing new strategies that energize his client's business. It is not a secret formula; it is the ability to size up the marketplace and competition, and find the opportunity for the Client to build sales and profits.
- CEO's have asked Ray to train senior Marketing Officers, and to inspire trainees newly transferred into the marketing or R&D departments. Executives appreciate his experience, and that his only agenda is to help them improve their performance.
Mar
29
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How to Change Without Changing
Now that headline sounds really stupid, doesn’t it. Yet, if you look at most of the chains and independents that have come through the recession successfully, you see that they have done exactly that. They updated their trade dress and food, treated customers and staff differently, and made changes in their marketing programs.
But what most did not do was change who they were. Their core identity is the same today as it was 5 years ago. In QSR, McDonald’s is still a fast food place. An all-American one. But it has added a lot of successful… ..read more..
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CREATING SOLUTIONS
CREATING SOLUTIONS
Ray Coen builds sales and profits. His consulting business is unique in that strong senior managements not only call upon Ray to recommend solutions to a wide range of business problems, but often also to play a major role to implement these recommendations.
Clients range in size from $3 million to $4 billion in sales.
MORE ABOUT RAY AND HIS ASSOCIATES
Clients range in size from $3 million to $4 billion in sales.
MORE ABOUT RAY AND HIS ASSOCIATES